“We’re on a journey. Mundane and life changing. Straight and winding. On small and large journeys of life. ”
The state-owned company VR (Finnish Railway), familiar to all Finns, needed to make its brand image more friendly and approachable.
A brand concept designed by Vapamedia “Olemme Matkalla” (Translates to: "On Our Way" or "We Are On A Journey") turns the angle from train journeys to journeys of life and underlines the company's role as an enabler of these journeys.
Stills campaign - Ossi Piispanen
TV Advert - Jonas Bang / NewLand
Digital operator - Filipe Serralheiro
Assistants - Simo Pukkinen, Joao Figueiredo